Valeria's Portfolio

Pattern

Peach Whip

HEX:#FBD0C9
RGB: 251, 208, 201
CMYK: 0%, 17%, 20%, 2%
Pantone 169 C

Cotton Candy Pink

HEX: #F297A2
RGB: 242, 151, 162

CMYK: 0%, 38%, 33%, 5%
Pantone 177 C

Strawberry Red

HEX: #EE3256
RGB: 238, 50, 86
CMYK: 0%, 79%, 64%, 7%
Pantone 192 C

Spring Green

HEX: #71BF4D
RGB: 113, 191, 77
CMYK: 41%, 0%, 60%, 25% Pantone 368 C

Typography

Package Design

I used round shapes and a font reminiscent of strawberry seeds to keep the brand's friendliness and warmth. Vibrant colors were used, balanced with discrete packaging to ensure privacy. To distinguish the brand and develop confidence with beginners, I placed detailed information on the box.

User Manual Design

Achene’s brand is all about being clear and giving all the information to create an intimate connection between Achene and the consumer. For an even clearer guide custom illustrations were made to guide beginners for a safer use.

Portfolio 2024

Achene

Package Design, Branding & User Manual Design

The Brand Essence

Achene is a menstrual cup company catered towards young women who want to tip toe into the menstrual cup world. Achene’s main goal is to make women feel comfortable and reduce the taboo around menstrual cups. I created their brand around strawberries which are known to be cramp relievers and they are also very cute round fruit.

Logos

The logo's counter mimics the arrangement of strawberry seeds, known as achenes, adding a humorous and appealing touch without relying on obvious iconography. To increase its appeal and emphasize the brand's environmental commitment, I added a leaf and stem, finding a balance between subtlety and friendliness.